UNITED BANK LIMITED

GPM’s first Loyalty Client as well as the Acquiring Partner in the Banking Sector has been United Bank Limited. GPM has ported its Loyalty application to UBL on their Credit Card Chip for both VISA & Master Card. The program has been running successfully since 2004 and UBL is a dominant player in the market when it comes to offering a chip-based card loyalty program. The total cards’ issuance has crossed 300,000 mark and the loyalty program has served as a great marketing tool for UBL into getting more cardholders on board.

UBL has launched a mix of campaigns ranging from specific campaigns such as Recency, frequency, monetary based as well as generic campaigns.

STANDARD CHARTERED BANK

Standard Chartered Bank is another esteemed client of GPM in the Loyalty portfolio. GPM is in the process of launching an extensive loyalty program for Standard Bank for its Credit Cards. GPM will provide loyalty features and operations for both its VISA and MASTERCARD credit cards.

The loyalty application for SCB shall be completely developed by GPM. It is also pertinent to mention that the application will be capable of executing the Loyalty Processing in a SINGLE SWIPE, meaning that the SCB card will only needed to be swiped ONCE and both the payment transaction followed by loyalty transaction shall be carried out subsequently. There is no need for a second swipe to perform loyalty operation.

MILLAC PAKISTAN

GPM has launched a Card-based Cash Register & Loyalty Program for Millac. A new application has been developed in-house which maps the entire functionality of Cash Register onto a POS Terminal. This enables the entire transaction to process only through POS Terminal and hence, the transaction flow accompanied with Loyalty processing is simplified. This is the first of its kind, product registry and loyalty program - a dual purpose card program which accounts for each and every transaction product wise as well as awards points for purchases. With the successful integration of Cash Register & Loyalty Processing as All-in-One Package, GPM has delivered a unique product in the market and it has helped developing a competitive edge over the competitors and rivals in the market. With the implementation of the said application, Millac has revolutionized the milk industry by introducing its own branded outlets as point of sale for its dairy products. With aggressive plans to open over 100 outlets nationwide, GPM is providing them with complete GPRS POS terminal, payment, loyalty, and card solutions.

MOBEX LIMITED

MOBEX has introduced a revolutionary concept of introducing branchless banking that will enable the customers to transfer funds, withdraw and deposit cash via POS Terminals in Real time. The project has recently been signed and taken up and the development has been initiated. GPM, being the technology provider, will provide them the required connectivity for their branchless banking platform through GPM POS Terminals deployed at various participating merchants’ outlets for conducting transactions. GPM will facilitate POS services and intermediate Server to communicate with Mobex Host.

More specifically, GPM will develop the software and systems as well as integrate necessary hardware and software, required to provide technical connectivity for MOBEX to connect to the GPM POS Network. This includes developing a custom-tailored software application that will reside on POS Terminals fully customized and capable of executing all MOBEX Transactions. Thus, GPM will be developing the POS Application and Middle ware Application – “Access Server”, which will collectively facilitate the communication channel from the POS terminals to the MOBEX Host System, thus enabling MOBEX Transactions from the Point of Sale Terminal. The said application’s development for MOBEX will include complete software design, development, testing & integration. In addition to this, GPM will be providing provision for back end system to enable routing of transactions for deposits, withdrawals and other services for MOBEX Host System.

VANGUARD CAPITAL MANAGEMENT

GPM has also undertaken a project recently leading to a launch of a Rechargeable Prepaid & Loyalty Card Program for Vanguard Capital Management. The program will involve issuing Prepaid Cards in collaboration with Arif Habib Bank Limited to be used for payment; they will be rechargeable either onsite or via online by debit to the Account holder’s accounts (mandatory to be opened at the time of Issuance of Prepaid Card).

The program is unique in nature as it not only couples the prepaid card payment mechanism with loyalty feature, but also involves bank’s affiliation for backing up the payment procedure thus focusing on enhanced security measures, timely credit upgrades, and for the most part, allows online recharge facility directly via Account holder’s existing bank’s account. To ensure security, each card will be assigned a unique PIN required to be entered every time a cardholder transacts. The program will also offer an enticing loyalty program attracting the cardholders towards frequent and repeat usage of the card. The application to execute prepaid mechanism and to run a loyalty program as desired by Vanguard shall be completely developed in-house by GPM.

SEFAM (PVT). LTD

In the corporate/retail sector, GPM has launched an extensive Corporate Loyalty Program for Bareezé, one of the largest women-wear retail brands in Pakistan having over 50 outlets across the country. Bareezé runs a successful loyalty program via GPM’s platform, which awards its customers through discounts and other privileges. It has launched two types of loyalty cards catering to different clients’ portfolio, termed as Classic (for customers with low-spending behavior) and Celebrity (for customers with high-spending behavior) and a Prepaid Rechargeable Card – Bareezé Gift Card. Apart from designing the application error-free and ensuring the smooth implementation and 100% testing, GPM has also streamlined the Online System for Sefam to provide them direct access to GPM servers.

Generic Loyalty Campaigns (Point-based) were designed in association with GPM, to be programmed on both types of loyalty cards for their customers to avail and get themselves rewarded. As on today, the collective issuance of all three types has crossed 50,000. Furthermore, GPM has exclusively designed and provided them Extensive web-based reporting, offering 40 reports, all diverse and reflecting different set of information. All the reports are provided online and can be accessed 24/7 by Sefam. GPM has also provided them with Online Cards Input Module for entering new customer’s data into the system to minimize data entry error.

SEHAS LLC

Sehas LLC is a Division of Sefam Pvt. Ltd., Operational in UAE – Dubai, Sharjah & Abu Dhabi. GPM has recently launched Sefam’s loyalty program for the outlets present in UAE for Bareezé with the Classic Card. The loyalty program’s campaigns have been altered and redesigned to match the currency changes as well as the rewarding criteria as desired by the Management. The same loyalty application has been modified for Sehas and is being implemented.

GNA ASSOCIATES

GPM is launching a loyalty program for a chain of fuel stations along with cross promotional offerings of GNA with Subway and in-house loyalty participation with GNA’s fuel station outlet “Bon Jour”. Apart from running a traditional loyalty program for GNA, the application developed by GPM shall also provide the provision to offer special features based on their requirements such as sending SMS after every transaction to the cardholder informing about their loyalty status and updated points’ balance as well as collecting cardholders’ data via SMS for entering into the program, etc.

SERVIS SHOES

Servis Shoes is one of the Pakistan’s largest and extensive brands of footwear, with network of branches scattered nationwide. GPM has launched a Corporate Loyalty program for Servis Shoes utilizing the classic point awarding and rewarding systems through chip card. The loyalty program’s campaigns are point-based as desired by the management and offer different types of rewards upon certain number of points’ accumulation. With GPM’s loyalty processing platform and connectivity via GPM’s network of POS Terminals, Servis aims to make their loyalty program the largest in the retail shoe industry.

METRO SHOES

Having started with three different variants of cards, Metro shoes have started a national loyalty program for its customers. With simple point accumulation and redemption, as well as discount programs, Metro aims to expand its loyalty program across several cities in Pakistan. GPM provides complete card, POS and loyalty application solution to Metro Shoes to effectively run its loyalty program.

OXFORD UNIVERSITY PRESS

Oxford University Press is a leading Book retail with several outlets across country. Together with GPM, Oxford has commenced its loyalty program in over 8 outlets across Pakistan. The card provides customers with easy points’ accumulation and redemption programs at all purchases at their outlets and offers privileges on special occasions. GPM thus provides a complete end-to-end system ranging from connectivity of POS Terminals with the Loyalty Application residing at the server, hardware and software integration, campaign designing, loyalty calculations, award assignment, reward procedures’ execution, loyalty updates, loyalty cards’ personalization, provision for online-reporting, so on and so forth.

AQUA LOUNGE

The first of its kind, fine dining gift card, Aqua Lounge offers the first gift card in the food industry. These gift cards are available at their restaurant and may be purchased by customers who can in turn gift them to their friends and colleagues. These cards come with a specific value and can also be topped up through the POS terminal. The cards are rechargeable and thus provide the means to be used as prepaid cards. The prepaid application has been developed by GPM and has been tested time and again to ensure 100% error-free execution.

MIFRAH

A brand new garment store for men, women, and children with outlets in Karachi and Lahore. Mifrah has inaugurated its opening by offering customers with its loyalty program. GPM has designed and implemented Mifrah’s loyalty program and it has been running to their satisfaction. The said program offers various discounts and point-based rewards mechanisms.

BACHA LOG

This is yet another loyalty program launched by GPM for children-wear retail. The idea is to entice the new and existing customers into repeat sales and make them frequent the store more for availing special offers and rewards. The loyalty program is still in its infancy phase and the customer-base is increasing via increasing number of cards’ issuance.